Our Story - How We Became A Thriving Beauty Brand

SKINCARE BACKED BY SCIENCE & PROVEN BY YOU.

We started in 2016 to shake up a sometimes inaccessible industry by delivering results-driven and eco-conscious products. Today, over 500,000+ men and women use our products daily to look good, and feel even better.

NOT YOUR AVERAGE SKINCARE BRAND

We are at the leading edge of skincare – prioritising efficacy, purity and sustainability, as well as affordability – making good skincare accessible to everyone.

HONEST INGREDIENTS. BACKED BY SCIENCE. FOR YOU.

By sifting through thousands of studies and extensive research we craft the perfect formulations.

Each and every active ingredient in our formulations are backed by clinical trials and scientific studies.

THE BEST, FOR LESS

By selling directly to you, we eliminate all middle-men and retail markups.

Does this mean we are the cheapest? No. The goal is to make the very best skincare at reasonable prices. Now that’s a big claim, right? How could that be true?

Retail chains and hight street shops take up to 60% sales commission; and most skincare brands try to maintain 300+% markup. In contrast, we sell directly to you, that’s why can use best quality ingredients and create outstanding formulations without the need for “angel dusting” or cutting corners to pay retail chains enormous commissions or place ridiculous price markups.

CLEAN FORMULATIONS

No sketchy preservatives. While most high-street products contain nasty preservatives, angel-dusting and cheap ingredients - our formula works for you, not against you.

We only use ingredients that either directly benefit you or support the integrity of our formulations. So go ahead and take a look under the bonnet - we want you to.

TRULY SUSTAINABLE AND ECO-FRIENDLY

We are firm believers that there’s no happy you without a happy planet. That’s why we go the extra mile to ensure our product and every part of our packaging is 100% recycable to ensure the smallest possible impact on the environment.